Brand Re-design: Chivas Regal

This project reimagines Chivas Regal to appeal to a new generation of luxury-driven consumers in their 20s and 30s. While maintaining the brand’s heritage and craftsmanship, the redesign introduces a modern and sophisticated aesthetic that aligns with the tastes of young, stylish professionals. The refined visual identity enhances the brand’s exclusivity, balancing elegance with contemporary appeal to attract a younger audience without losing its timeless prestige.