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Entertainment District Branding: Haebangchon

Working date

October. 2024

project type

Branding, Graphic design

This branding project centers on Haebangchon (HBC), a historic yet ever-evolving district in Seoul known for its steep hills, cultural diversity, and vibrant local community. The visual identity reflects HBC’s dual character—both deeply rooted in tradition and brimming with modern energy.

Stationery

Stationery

Paper bag

Paper bag

Poster

Poster

Poster 2

Poster 2

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